Source: http://www.prlog.org/10626993-anastasia-beverly-hills-expands-their-essential-brow-kit.html
Anastasia Beverly Hills Expands Their Essential Brow Kit
Sephora’s Exclusive Brow Kit Gets a Fresh Face!
While Anastasia’s signature brow shaping techniques are often described as having the ability to give the face an instant lift, these results are magnified and intensified with the ability to achieve what she has coined the “Perfect Triangle.” Created with brows that are perfectly arched to her Golden Ratio specifications along with full, long eyelashes obtained through the use of her Lash Lifting Mascara, the Perfect Triangle creates a more proportionate look to the face overall, thus enhancing ones beauty entirely.
A new Anastasia Beverly Hills product that will be launching in The Kit for Perfect Brows and Eyes is the Cooling Eye Brightener. Designed to help tone and reduce the appearance of fine lines and wrinkles, the Cooling Eye Brightener also cools on contact which immediately reduces under eye and lid puffiness.
The Kit for Perfect Brows and Eyes comes with:
Cooling Eye Brightener
White Tea Infusion which helps tone and de-puff the appearance around the eye area.
Caffeine Powder helps tone the appearance of sagging under eyes by diffusing the appearance of dark circles and puffiness.
Iridescent duo-chrome pigments reflect light and neutralize the appearance of dark shadows under eyes.
Palmitoyl Hexapeptide-
Balkan Botanical® Infusion – Anastasia’s exclusive antioxidant-
Mini Lash Lifting Mascara – Just one coat of this exclusive silky, non-clumping, mascara will add full volume thickness and uplifting curl.
DVD Instructions – A step by step guide with illustrations to help achieve brow perfection.
Stencils – 5 customized brow shapes help to easily achieve a signature Anastasia brow.
Brow Powder Duo – Use to create natural looking brows with this smudge-proof formula. Shades can be blended or used alone to craft a perfect match.
Precision Tweezers – Customized slanted tip and calibrated tension handles any brow hair with ease.
Clear Brow Gel – A must flake-free formula keeps pesky brows in place.
Matte Camille Highlighter – Trick the light by bringing subtle focus to the brow bone. Create the look of a higher more youthful arch with this versatile cream to powder pencil.
Mini Duo Brush – Use brush side to expertly apply powder to brows. Use spooley side to gently blend and groom.
Celebrity fans of the Anastasia Beverly Hills product line include Catherine Zeta Jones, Heidi Klum, Charlize Theron, Victoria Beckham, Jennifer Lopez, Kim Kardashian, Megan Fox, Kristin Cavallari and many more!
The Kit for Perfect Brows and Eyes will launch May 6, 2010 exclusively at Sephora and will retail for $75.00 (a $171 value)!
MEDIA CONTACT:
Kravetz & Company Public Relations
Anastasia Beverly Hills Expands Their Essential Brow Kit
Sephora’s Exclusive Brow Kit Gets a Fresh Face!
April 14, 2010 - PRLog
-- Beverly Hills’ most sought-after brow expert, Anastasia Soare,
broadens her best-selling The Essential Brow Kit Six (http://www.anastasiabeverlyhills.com/5-element-brow-kit.html) Elements to include
products that focus on the total eye area, with a highly anticipated
line of products that go beyond the brow. Now considered the Definitive
Brow and Eye Expert, Anastasia combines her extensive experience as an
aesthetician with the most innovative and scientific developments in
skincare. The Kit for Perfect Brows and Eyes—launching in May
exclusively at Sephora—will include not only her hero brow products in
four great shades for any hair color, but Lash Lifting Mascara and
Cooling Eye Brightener too!
While Anastasia’s signature brow shaping techniques are often described as having the ability to give the face an instant lift, these results are magnified and intensified with the ability to achieve what she has coined the “Perfect Triangle.” Created with brows that are perfectly arched to her Golden Ratio specifications along with full, long eyelashes obtained through the use of her Lash Lifting Mascara, the Perfect Triangle creates a more proportionate look to the face overall, thus enhancing ones beauty entirely.
A new Anastasia Beverly Hills product that will be launching in The Kit for Perfect Brows and Eyes is the Cooling Eye Brightener. Designed to help tone and reduce the appearance of fine lines and wrinkles, the Cooling Eye Brightener also cools on contact which immediately reduces under eye and lid puffiness.
The Kit for Perfect Brows and Eyes comes with:
While Anastasia’s signature brow shaping techniques are often described as having the ability to give the face an instant lift, these results are magnified and intensified with the ability to achieve what she has coined the “Perfect Triangle.” Created with brows that are perfectly arched to her Golden Ratio specifications along with full, long eyelashes obtained through the use of her Lash Lifting Mascara, the Perfect Triangle creates a more proportionate look to the face overall, thus enhancing ones beauty entirely.
A new Anastasia Beverly Hills product that will be launching in The Kit for Perfect Brows and Eyes is the Cooling Eye Brightener. Designed to help tone and reduce the appearance of fine lines and wrinkles, the Cooling Eye Brightener also cools on contact which immediately reduces under eye and lid puffiness.
The Kit for Perfect Brows and Eyes comes with:
Cooling Eye Brightener
White Tea Infusion which helps tone and de-puff the appearance around the eye area.
Caffeine Powder helps tone the appearance of sagging under eyes by diffusing the appearance of dark circles and puffiness.
Iridescent duo-chrome pigments reflect light and neutralize the appearance of dark shadows under eyes.
Palmitoyl Hexapeptide-
Balkan Botanical® Infusion – Anastasia’s exclusive antioxidant-
Mini Lash Lifting Mascara – Just one coat of this exclusive silky, non-clumping, mascara will add full volume thickness and uplifting curl.
DVD Instructions – A step by step guide with illustrations to help achieve brow perfection.
Stencils – 5 customized brow shapes help to easily achieve a signature Anastasia brow.
Brow Powder Duo – Use to create natural looking brows with this smudge-proof formula. Shades can be blended or used alone to craft a perfect match.
Precision Tweezers – Customized slanted tip and calibrated tension handles any brow hair with ease.
Clear Brow Gel – A must flake-free formula keeps pesky brows in place.
Matte Camille Highlighter – Trick the light by bringing subtle focus to the brow bone. Create the look of a higher more youthful arch with this versatile cream to powder pencil.
Mini Duo Brush – Use brush side to expertly apply powder to brows. Use spooley side to gently blend and groom.
Celebrity fans of the Anastasia Beverly Hills product line include Catherine Zeta Jones, Heidi Klum, Charlize Theron, Victoria Beckham, Jennifer Lopez, Kim Kardashian, Megan Fox, Kristin Cavallari and many more!
The Kit for Perfect Brows and Eyes will launch May 6, 2010 exclusively at Sephora (http://www.sephora.com/anastasia-beverly-hills) and will retail for $75.00 (a $171 value)!
MEDIA CONTACT:
Kravetz & Company Public Relations
Intended audience: Women who love using and experimenting with make-up, preferably a luxury brand such as Anastasia Beverly Hills.
With the revised version of this news release I did the following:
- Identified and bolded keywords associated with the Anastasia brand to ensure search engines can index it easily so the public can find the release with ease.
- Added links to help drive readers to the websites. In this case, promoting the Anastasia brand's website and the Sephora website where the product will be sold.
- Added images of products mentioned to capture the reader's attention and promote what the advertised products will look like so consumers know what to expect when shopping.
- Embedded tutorial video on how to achieve the perfect brows, as the advertised product will include DVD instructions teaching consumers how they can achieve brow perfection at home.
- Image of celebrity Kim Kardashian getting her brows done by founder Anastasia as the brand is well known for working with today's most popular celebrities.
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