Critical for survival!

Made it through these last few days but still so much to complete!

Lots of learnings from EXSM3988 -- lots to take back to the office for consideration while we grow our social media strategy:

• We need to pay more attention to Google analytics -- they should drive all of our web development & changes
• Out Twitter account should be all about interaction, and not about broadcasting. Need to dedicate a bit of time to this!
• Would Facebook be a good fit for our department? Hmm -- something to think about -- great ways to customize it for business purposes.

Also, a blog can be a great way to expand a bit on topics that can be introduced via Twitter, and it's not just about text anymore!

Happy weekend all!