Pinterest Examples - Alexander

Pinterest Examples

I follow "Goodwill Alberta" on Pinterest-As they say, One person's junk is another person's treasure.

• https://www.pinterest.com/goodwillab/goodwill-alberta/
• https://www.pinterest.com/goodwillab/

Goodwill Industries of Alberta use a traditional website and social media to good advantage to generate additional retail business, and thereby enhance revenue for their non-profit charity.

First, the site combines visual images of donated items to generate interest, along with promotion of the charity's objectives of connecting Albertans with disabilities to jobs.

They also have another 17 boards which link to craft and other household design ideas, which suggests that you might find interesting klitchy items through their stores.


Second, the non-profit organization also provides a platform to market an upcoming charity events on the site, an easy way to reach a new audience.  These cross-marketing opportunities make for an easy way to extend one's reach to a wider audience using multiple platforms and media.

Finally, the Goodwill Industries Pinterest board also serves as a means for generating customer feedback through promotion of a possible incentive to complete a survey as a donor or as a shopper at their retail outlets.  All in all, this simple tool provides several avenues to reach a wider audience.

The non-profit organization also markets their wares using Facebook, Twitter, and Instagram so has a wide reaching social media approach.  Pinterest, in addition to other approaches, serves their organization's interests well.