Effective Social Media Communication

Thursday, 15 October 2015

Selfie Intro Activity

Finally. Happy to be here! It's been a long time since I sat in a classroom. Taken with my phone and sent via email.

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EXSM 3988: Effective Social Media Communication by Dr. Jessica Laccetti is licensed under a Creative Commons Attribution-NonCommercial 2.5 Canada License.

About the Course

This is the course blog for EXSM 3988 at the University of Alberta and forms part of the Social Media Citation. This blog is for the Spring 2015 running of the course.

If you are interested in creating effective content for blogs, Facebook, Twitter and other social media, then this course is for you. Learn how to use various social network sites (SNS) and how to optimize your writing and profile on each SNS.

Terms covered will include: keywords; linking; blog posts; Facebook; Twitter; Tweetable headlines; SEO; folksonomy; tagging.

This course will be helpful if: you are working within communications and would like to learn more about writing for the web; you are a small business owner interested in putting your business on the social media map; you want to buff up your writing skills and participate in a connected and collaborative online environment.

Social Media Milestones

Social Media Milestones

Module 1

Join Twitter and follow me: @JessL

Module 3

Start blogging!

Module 5

Create a Professional Facebook page!

#EXSM3988 Tweets

Questions

Dr. Jessica Laccetti

Readers

Blog Archive

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