Big Rock Brewery Celebrates 30 Years of making Great Beer!
Everyone is welcome to the Big
Rock Birthday Bash
Saturday,
September 26, 2015
Time: 10
am – 7 pm
Main
Brewery: 5555 – 76 Ave SE, Calgary
Follow: #BigRock30
Calgary, AB | September 15, 2015 On Saturday, September 26th, Big Rock Brewery will be hosting a community celebration at their main brewery, located at 5555 - 76th Ave. SE. Free admission and open to all ages. Bring
your family and friends to this event.
 |
“This is an opportunity for
us to thank this community for embracing Big Rock and supporting us throughout
the years. By swinging the doors wide open on the brewery it’s a great chance
to get a behind the scenes look at how craft beer is made and meet the
passionate people behind it,” says Gautreau, Brewmaster, Big Rock.
| Paul Gautreau, Brewmaster displaying his work. |
Big
Rock Brewery Inc.
headquartered in Calgary, Alberta, produces premium, all-natural craft beers.
As
Canada’s leading craft brewer, Big
Rock boasts a family of exceptional ales and lagers, Rock Creek Cider®, and an ongoing selection of seasonal beers
released through the Brewmaster’s Edition. Big Rock products are sold in nine
provinces and two territories in Canada.
In
1985, Big Rock found a small space to set up shop, imported their first
brewmaster Bernd Pieper, and started creating the beers everyone liked. The first three beers were a Bitter, Porter
and Traditional Ale. Of the three, Traditional was an instant hit, and continues
to win praise and converts today.
The
community engaged company is named
after a multi-tonne quartzite glacial deposit located outside of Okotoks,
Alberta. This "big rock" in the middle of the prairie is known as an
erratic, and fit perfectly with Big
Rock’s mission to brew deliberately different beer.
Now,
Big Rock has three breweries. The main brewery, capable of producing batches of
200 Hectolitres; the Kaspar Schulz, where new brews are created, and the custom
built Nano Brewery for the barrel program, to allow customers to brew their own
creations.
Birthday Bash Event details:
● 10
am - noon - Free breakfast from our
great friends from Stampede Caravan.
http://caravan.calgarystampede.com/
● 1
pm & 3 pm - Free brewery tours and tastings.
Must be 18 years or older. Please drink
responsibly.
● 1pm
- 7 pm - Our outdoor craft and community
artisan market and various YCC Food Trucks. Also, The Big Rock Grill will be serving up tasty bites. http://bigrockgrill.com/ Bring an appetite.
● 4
pm - 7pm - Free Live music featuring
artists from the Folk Fest circuit,
feature band: The Dead South.
http://www.thedeadsouth.com/
● Retro
pricing of the original 3 beers: Traditional Ale, Porter and Bitter (1985
variety pack). https://bigrockbeer.com/
● In conjunction with Alberta Beer Week, members of The Alberta Small Brewers Association
(ASBA) will be pouring guest drafts in our beer gardens. All proceeds from
beer gardens sales will be going back to ASBA. http://albertabrewers.ca/alberta-beer-week-2015/
Please
promote or tweet this event with #BigRock30 on Twitter and/or Instagram
Facebook Page:
https://www.facebook.com/BigRock30BirthdayBash
Follow us on Twitter: @Bigrock
Search: #YYCBeer
Media Contacts:
Joe smith,
Public Relations,
Brewery Contact:
Paul Gautreau and CEO Robert Sarto,
Blog: https://bigrockbeer.com/connect/blog
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For EXSM3988 - Diana Rhodes
Original Website press release:
I forgot to list the changes to the original copy.
ReplyDeleteAs you can see from the link, I've added Images and added the quote to the picture of the actual person. I requested media to Tweet and promote the event - remembering the rule when you ask they will do. I put the events in a bullet format, ease of reading and separates what is happening through out the day. The original is dark - I used a light cream background with coloured wording. Highlighted key words with bold lettering, for search ability on search engines. Added the social media icons - to get more engagement.
Focused and highlighted on community and local with the "Alberta's other Natural resource", YCC Food trucks and local sponsors.