Communication Role in Retail Industry
My Name is Alia Kezbary, I am a Public Relations and Communication professional. Working as a retail manager of one of the international fashion brands in Edmonton. Communication plays a very important role in reaching out to a wider audience through Social media channels, including targeting fashion bloggers across Western Canada to build a brand awareness, brand loyalty and promote latest collections which will result in driving a great sales results.
As part of my day to day tasks is to stay on top of the latest trends in fashion through following different social media channels including key influntial bloggers and work with them to promote my brand to their followers.
Recent social media research shows http://socialmediaweek.org/blog/2015/03/how-social-media-impacts-retail-brands/ that 60% of Retail sales is coming through social media which prove the great impact social media communications plays on Retail Industry.
Here's a link to my DRAFT blog:
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