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Module 2
Twitter Part 2
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Activities/Assignments
● Assignment B - #Hashtag
Activity due end of day Oct. 13
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(Online Presence) Tweet 2 short reflections on what
you’ve learned so far in the course. Think specifically about case studies
where individuals and organizations employ Twitter, due on or before end of
day
Oct. 14 |
Tuesday, 6 October 2015
Module 2: Twitter Part 2
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#hashtag Activity post: I have noticed that people who tweeted using #SM hashtag are marketers or social media experts who share the same interests in terms of following the latest Social media trends and tweeting about it. I noticed that the majority of the tweets have included an image and a link which increased the level of outreach and engagements which reflected in increasing the followers engagement: Retweets, favourites and replies.
ReplyDeleteI have noticed that there isn't any re-occuring topics as the hashtag used #SM is not specific hashtag or related to a real time event.
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ReplyDeleteI noticed the majority of tweets incorporating #SM came from social media strategists/marketing professionals. And while there are many tweets with this hashtag it certainly doesn't appear to be a hashtag used by a good portion of Twitter users, more so those who use Twitter to talk about Twitter, and/or other forms of social media on a daily basis. It doesn't look like there are recurring topics, but I did like how easy it was to spot a job posting within the social media field using #SM.
ReplyDeleteAnd with most of the tweets there was a link to an image or article, which typically helps make the tweet a bit more enticing (depending on the source material, of course).
Who is tweeting?
ReplyDeleteI noticed two main groups:
Media/Marketing Companies: Redacted Media, Media Chat, Flight Media
Public Relations/Social Media professionals: John Foley, Brad Bennett, Julian Moiwai, Ian Cleary
Are there any recurring topics?
Common topics included: increasing the number of people who see your content, building a brand, social media software sales, which social media channel should you focus on, how to properly use hashtags on Instagram for growth, social automaton
Are there citations/links to other sources?
Yes, most posts included links to blog posts or articles.
Do many many tweets include links to images/videos?
Yes, many of the tweets include images. In my feed, 5/20 posts included an image, 19/20 included a link and 0/20 included an link to a video.
It was interesting to look at because in my feed, there were three posts that used the hashtag #SM but they weren't referring to social media. The ones that did refer to social media also included additional hashtags like #socialmedia and #marketing
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ReplyDeleteIn looking at the tweets including #sm they tend to be from individuals/companies in the marketing/communications industry. There are recurring topics around tips on effectively using social media and building a community on the various social media platforms. With that said a majority of the tweets focused specifically on the Twitter platform. I noticed a majority of the tweets include links to external sources (eg. company website,s personal blogs, YouTube) providing additional information on the specific topics. I was also reminded of the last module reading (How to Ride on Already Popular Hashtags Without Turning People Off) and noticed that the amount of hashtags used were limited to 1 to 3. the hashtag #sm was also typically paired with a related topic (eg. Twitter, marketing, brand, a particular marketing forum/event etc.). There were of course some outlier tweets unrelated to social media and instead included #sm for abbreviating names or topics.
ReplyDeleteMost of the tweets under this hashtag were posted by marketers or marketing companies, and a majority of their tweets contained links to articles on social media and expanding audience reach. While most of the tweets led to articles, only a couple had embedded pictures. Unfortunately, if you switch from the Top Tweets to the Live Tweets feed for the hashtag, it seems that spammers have taken over this hashtag -- under Live Tweets, there wasn't a single tweet in the top 20 to do with marketing.
ReplyDelete-- Meagan
I wasn't surprised to find that the majority of tweets with the #SM hashtag were from social media experts or bloggers, with the recurring theme of offering advice on how to build social media engagement or community. The purpose of the tweets seemed to be for promotion of the writer's (tweeter's) blog. I WAS surprised to find that several of the blog links had annoying pop-ups to subscription forms, so although the information was interesting, I sometimes left the blog without reading it. The purpose of the blogs seemed to be to increase the author's subscription numbers by offering free information to subscribers (which means more advertising on their blog).
ReplyDeleteI didn't see any links other than to the writer's own blog, and very few images or videos were included in the tweets.
Most of the tweets under the #SM hashtag appeared to be from marketing companies and 'industry experts.' Many of these posts using the hashtag were promoting a paid course or service, how to build your brand, increase your social media presence, etc. Many of the links that were shown were retweets of the same link, something new and interesting and potentially noteworthy no doubt. Like Liz, I got discouraged with the subscription forms within the link that wouldn't allow me to continue reading without subscribing. I didn't stick around long enough to read, even though the link appeared to be of interest. None of the links were to videos or images, mostly to blog posts. The use of the hashtag appeared to vary greatly as there were even a few porn links within! Ahhhh the joys of the internet... sex is still everywhere. Although, perhaps the #sm could also be interpreted as sadomasochism? Interesting how different #hashtags could be interpreted!
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteAfter searching #sm on twitter
ReplyDeleteWhat did I notice?
I noticed that the main theme was that marketing firms and social media experts were using twitter to promote themselves and their companies. However, the firms that decided to appoint a social media representative to tweet on their behalf, had much more retweets and favourites than those who were tweeting with company;s name. For example Content Marketing and Social Media News, despite their many posts, never got any retweets or favourites. On the other hand, AnnTran, who represents Influencer Chat, got 11 retweets and 16 favourites and Ian Cleary, representing his own company Razor Social, got 2 retweets and 7 favourites.
Who is tweeting?
Most of the tweets came from marketing firms, Marketing firms' representatives or social media experts promoting their own businesses.
Are there any re-occuring topics? The main topics were all revolving around the proper use of social media( how to create a social media business plan, how to increase social media shares and how to build a social media community for a small businesses)
Are there citations/ links to other sources?
Yes. Many of the tweets contained short links that redirected to articles on the marketing firms' websites
Do many tweets include links to images or videos?
No. Very few tweets included links to images or videos. Most of the links directed back to the marketing firms' websites where they had articles or posts written about social media.
Even thought most of the results from searching #sm were related to Social media and only a few were off topic, I found that searching #Social Media gave me better, more specific results for what i was looking for
In searching #SM on twitter I noticed that most of the people posting were social media strategists or digital marketers of some kind. For the most part the tweets were related to social media tips on increasing engagement, social selling and automating your social media posts. These tweets often included one or two additional hashtags such as; #marketing, #analytics, #blogging. Many of these posts also included links to the author's blog and were used for promotion. I did not see any posts that included citations to "actual" research on any of these topics. In addition there were several unrelated twitter posts that used #SM to represent everything from pictures of one's brother to cell phone covers. There were a few posts that used pictures but I did not observe a single link to video.
ReplyDeleteWho is tweeting? Are there any recurring topics?
ReplyDeleteUpon review of the #SM hashtag on Twitter, it is evident that there are several posts from social media practitioners, marketers, or academics who are sharing tips and tricks for enhanced communication and use of social media tools. It is clear that the #SM hashtag is not exclusive to this social networking community, however, as there are several uses (and meanings) for this short hashtag. It is notable that several also used a second hashtag #socialmedia which appears to have a more consistent and precise content related to the topic. For a more accurate search, it is probably best to use #socialmedia instead of #sm for content searches on this topic.
Recurring topics primarily relate to effective communications, public relations, use of new tools, and social media trends.
Are there citations/links to other sources? Do many tweets include links to images/videos?
Some of the sites link to specific blogs, articles, or resources for additional information and these appear to be lead in to marketing and promotion for their social media or technology services.
There did not appear to be very many links going to images or videos, but this could be a result of the limited sample being reviewed. Most either make brief 140 character comments, or else link to articles.
Hello, Sorry - I tweeted my responses for yesterday's hashtag assignment. I read the instructions incorrectly.
ReplyDeleteWho is tweeting? Individuals that are social media bloggers and organizations like @TweetSmater
Topics re-occurring topics? How to Tweet better with bigger reaches and the benefits of using Twitter for business purposes. Some were news, about the drunk driver caught on Periscope.
Are there Citations/links to other sources? There are links to other websites and videos. I tweeted about Twitter Tools to Boost your productivity link and retweeted @RebekahRadice article on Attracting your client through social media being a valuable resource.
Do Many Tweets include links/images or videos? Yes, a lot of them gave information from other sources.
Looking forward to class tomorrow. Diana Rhodes
Lorelei here -- a look at the top 10 to 20 tweets with the #SM turned up a lot of online bloggers and entrepreneurs with tips and tricks for improving marketing via social media and your online presence in general. Some linked to videos highlighting networking events and social media conventions, others to blogs that discussed trends in social media. A few of the tweets were referencing some other version of "sm" -- not social media. A few had images associated with them, while most contained at least one link or hashtag reference to another product or topic.
ReplyDelete