Showing posts with label Alberta Health. Show all posts
Showing posts with label Alberta Health. Show all posts

Wednesday, 21 October 2015

Assignment C: Optimised News Release (Marjorie Henderson)

Old verison

Seniors living options expanded in Lloydminster

October 8, 2015

Lloydminster Continuing Care Centre provides spaces, supports for local seniors

LLOYDMINSTER — A new 60-bed continuing care facility, opening today, will help meet the growing and changing needs for local seniors care.
The Lloydminster Continuing Care Centre replaces a 55-bed long-term care wing, built in 1972 at the Dr. Cooke Extended Care Centre, and adds five additional continuing care spaces to the community. Fifty long-term care beds remain at the Dr. Cooke Extended Care Centre, in a wing built in 1992, and will continue to serve Lloydminster and area.
“Our government understands how important it is to people to be able to age in their homes and communities,” says Sarah Hoffman, Minister of Alberta Health. “This new centre means people from Lloydminster and area can be close to family and friends while receiving excellent care in a more home-like setting.”
“The Government of Saskatchewan is pleased to partner with Alberta Health Services (AHS) and Prairie North Health Region (PNHR) to ensure that the health care needs of the people of Lloydminster and area are met,” adds Lloydminster MLA Colleen Young, on behalf of Saskatchewan Health Minister Dustin Duncan.“This new long-term care facility is providing quality care to residents and families of this unique community.”
Long-term care is designed specifically for individuals with complex, often unpredictable medical needs. The Lloydminster Continuing Care Centre offers health and personal care supports in private rooms with the added security of having professional nursing care and support staff available on-site 24-hours a day.
Such assistance is valuable to seniors and adults with disabilities, not only in Lloydminster but from the surrounding area, says Sherie Allen, Senior Operating Officer, North, with AHS Central Zone.
“This is a wonderful addition for the community,” says Allen. “This new facility provides the community with more beds to support local residents in remaining as close to home as possible while receiving the health care and support they need as they age.”
The Lloydminster Continuing Care Centre is part of a $34.2-million project that provides not only the new continuing care centre for the community, but also the construction of a small addition to support service areas at the Dr. Cooke Extended Care Centre.
While the new facility is owned by AHS, it will be operated by Saskatchewan’s PNHR, providing care to area residents on both sides of the provincial border.
“We have a unique health care partnership that helps us meet the health care needs in the growing border city and surrounding area,” says PNHR Board Chair Bonnie O’Grady.
“As the population continues to increase and age, the demand for continuing care also continues to increase each year. The Lloydminster Continuing Care Centre is an important step in meeting that demand. This facility provides residents with the necessary, quality care they need, in an environment that supports them in maintaining the highest quality of life possible.”
Prairie North Health Region is the Saskatchewan health region responsible for the delivery of health services to over 80,000 residents in northwest central Saskatchewan and all residents of the border city of Lloydminster. Prairie North’s mission is to work with individuals and communities to achieve the safest and best possible care, experience and health for the people we serve.
Alberta Health Services is the provincial health authority responsible for planning and delivering health supports and services for more than four million adults and children living in Alberta. Its mission is to provide a patient-focused, quality health system that is accessible and sustainable for all Albertans.
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New Optimised Press Release

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AHS Announces Lloydminster Residents Now Have More Long Term Care Beds


LLOYDMINSTER , AB | October 8, 2015A new brand continuing care facility opened today, giving local seniors 55 new beds and meeting the needs of local seniors in care. As long-term care is designed specifically for individuals with complex, often unpredictable medical needs this showcases how AHS is meeting the needs of Lloydminster residents.  
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“Our government understands how important it is to people to be able to age in their homes and communities,” says Sarah Hoffman, Minister of Alberta Health. “This new centre means people from Lloydminster and area can be close to family and friends while receiving excellent care in a more home-like setting.”

The Lloydminster Continuing Care Centre replaces a 55-bed long-term care wing, built in 1972 at the Dr. Cooke Extended Care Centre, and adds five additional continuing care spaces to the community. Fifty long-term care beds remain at the Dr. Cooke Extended Care Centre, in a wing built in 1992, and will continue to serve Lloydminster and area.
“The Government of Saskatchewan is pleased to partner with Alberta Health Services (AHS) and Prairie North Health Region (PNHR) to ensure that the health care needs of the people of Lloydminster and area are met,” adds Lloydminster MLA Colleen Young, on behalf of Saskatchewan Health Minister Dustin Duncan."

This type of partnership is essential to delivery care for our seniors in the Lloydminster and surrounding communities.

Quick Facts

  • The Lloydminster Continuing Care Centre offers health and personal care supports in private rooms with the added security of having professional nursing care and support staff available on-site 24-hours a day.
  • Such assistance is valuable to seniors and adults with disabilities, not only in Lloydminster but from the surrounding area, says Sherie Allen, Senior Operating Officer, North, with AHS Central Zone.
  • As the population continues to increase and age, the demand for continuing care also continues to increase each year. This facility provides residents with the necessary, quality care they need, in an environment that supports them in maintaining the highest quality of life possible.

Social Media Posts: AHS Announces #Lloydminster Seniors Now Have More #ContinuingCare Beds

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Contacts:
Marjorie Henderson, Coordinator
Alberta Health Services
Telephone:587-928-9001

Alberta Health Services, Community Care
Full release can be found here http://www.albertahealthservices.ca/11798.asp

About Alberta Health Services

Alberta Health Services is the provincial health authority responsible for planning and delivering health supports and services for more than four million adults and children living in Alberta. Its mission is to provide a patient-focused, quality health system that is accessible and sustainable for all Albertans.

Rational 

The original press release was well written. However, there were a couple of ways that improved it.

Firstly, it was long and had too many quote from 3 separate people. Optimizing it for the web included using pull quotes, headings and a better title. I further improved the article by including my contact information and the long link to increase SEO.

I also added an image to encourage distribution and social engagement. To further social sharing I included three hashtags, which is all new for AHS #Lloydminster #continuingcare and #seniors.


The keywords (bolded) include Lloydminster, Continuing Care, Seniors Care and AHS. These keywords were already included in the original News Release.