Showing posts with label call to action. Show all posts
Showing posts with label call to action. Show all posts

Tuesday, 20 October 2015



I rarely use Pinterest, but when I do I enjoy sites that showcase high quality images of decorating or food – these really shine on a social media tool like Pinterest.

“Chocolate!!!” is the world's greatest site for a chocoholic. I particularly enjoy the board that features a flowchart to walk you through that age old question, "Should I have another piece of chocolate?"




Naturally (and thankfully), the answer is always yes.

The other boards are filled with images to drool over and titles like "DIY chocolate bars," and "36 towering layer cakes."

There's a simple "follow this board" call to action, recipes galore, and just an insane devotion to chocolate. Its single-mindedness impresses me.

The Michael J. Fox Foundation site makes great use of Pinterest, managing to include boards that educate, entertain, and fundraise at once. The site features a broad selection of bright, high-quality images and infograms, which present information about Parkinson's disease in a clear, captivating, and accessible way:




The site also has its call to action prominently displayed, asking the viewer to “follow” the page.

It’s well organized, allowing the user to quickly scroll through and select a board of relevance to them, and combines serious topics (research progress) with light-hearted topics (Halloween Spirit fundraiser pictures). It is a one-stop approach to understanding Parkinson’s disease, learning about the resources available through the Michael J. Fox foundation, and browsing the foundation's gift shop. The "Shop Fox" board also allows the user to easily purchase items: one click on an item takes the user to a payment screen. The entire site feels optimistic, full of important resources, and accessible to anyone.