Sharon Mvundura
-
Thursday, September 10, 2015
PRESS RELEASE
NEWFOUNDLAND AND LABRADOR VOLUNTEER HALL OF FAME ANNOUNCES 2015 INDUCTEES
ST. JOHN’S, NL - The Newfoundland and Labrador Volunteer Hall of Fame, an initiative of The Duke of Edinburgh’s Award, announced today that eight more of the province’s most outstanding volunteers will take their place in the Newfoundland and Labrador Volunteer Hall of Fame this year. The inductees will be honored at a gala celebration on Saturday, November 14, 2015 in St. John’s.
The eight inductees for 2015 are:
• Lewis Stoyles, St. John’s;
• Marie Ryan, St. John’s;
• Patricia Bouzanne, Deer Lake;
• Rosemary Finn, Stephenville;
• Doreen Burton, Port Aux Basque;
• Deborah Powers, St. John’s;
• VOWR, St. John’s; and
• Susan Patten, St. John’s.
The Newfoundland and Labrador Volunteer Hall of Fame was launched in 2012 by The Duke of Edinburgh’s Award with the primary goal of honoring, documenting and recognizing the significant efforts of those in our community who have made long-standing volunteer efforts. The event is not only a tribute for the inductees; it also raises much needed funds to support The Duke of Edinburgh’s Award program in Newfoundland and Labrador.
“The Newfoundland and Labrador Volunteer Hall of Fame aims to enshrine the achievements of both individuals and organizations that have set the standards for selfless giving without reward or gain, for all to see,” said Edward Roberts, Chair of the Hall of Fame Selection Committee. “The Volunteer Hall of Fame also aligns perfectly with the mission of The Duke of Edinburgh’s Award - providing youth with an opportunity to see the gold standard in volunteering and giving. It is our privilege to honor such remarkable individuals from throughout our province.
More information about the Newfoundland and Labrador Volunteer Hall of Fame and upcoming gala can be found at www.volunteerhalloffame.ca. Biographies for each of the 2015 inductees are contained in the backgrounder below.
Media contact:
Amy Penney
Development Manager
The Duke of Edinburgh’s Award
(709) 753-0423
apenney@dukeofed.ca
2) Optimised News Release
Thursday, September 10, 2015
PRESS RELEASE
NEWFOUNDLAND AND LABRADOR VOLUNTEER HALL OF FAME ANNOUNCES 2015 INDUCTEES
The eight inductees for 2015 are:
• Lewis Stoyles, St. John’s;
• Marie Ryan, St. John’s;
• Patricia Bouzanne, Deer Lake;
• Rosemary Finn, Stephenville;
• Doreen Burton, Port Aux Basque;
• Deborah Powers, St. John’s;
• VOWR, St. John’s; and
• Susan Patten, St. John’s
The Newfoundland and Labrador Volunteer Hall of Fame was launched in 2012 by The Duke of Edinburgh’s Award with the primary goal of honoring, documenting and recognizing the significant efforts of those in our community who have made long-standing volunteer efforts. The event is not only a tribute for the inductees; it also raises much needed funds to support The Duke of Edinburgh’s Award program in Newfoundland and Labrador.
“The Newfoundland and Labrador Volunteer Hall of Fame aims to enshrine the achievements of both individuals and organizations that have set the standards for selfless giving without reward or gain, for all to see,” said Edward Roberts, Chair of the Hall of Fame Selection Committee. “The Volunteer Hall of Fame also aligns perfectly with the mission of The Duke of Edinburgh’s Award - providing youth with an opportunity to see the gold standard in volunteering and giving. It is our privilege to honor such remarkable individuals from throughout our province.
More information about the Newfoundland and Labrador Volunteer Hall of Fame and upcoming gala can be found at www.volunteerhalloffame.ca. Biographies for each of the 2015 inductees are contained in the backgrounder.
Media contact:
Amy Penney
Development Manager
The Duke of Edinburgh’s Award
(709) 753-0423
3) Statement & Explanation
The intended audience of the message would be nonprofit organizations- their staff and board and community members engaged in volunteering as well as donors who contribute to nonprofit organizations and charities. The tools that will be used to reach that audience are distributing the press release via media sources, promoting the event through email newsletters, posters, social media posts and advertisements in local papers. Also, connecting with nonprofit organizations to promote it to their donors, staff and board through their newsletters, email lists and networks. This is also a fundraising and community event so promotions at community centres and to possible donors will be necessary.
My first change to the press release was adding links to pertinent information for those wanting to learn more about the award, the event and the background behind it. The press release also did not include descriptions of the 2015 inductees so linking to the backgrounder was very important. The addition of a pullout quote also helped to emphasis the purpose of the event. I also added images- of the award and the logo of the organization to create brand recognition through the use of the logo and to break up the amount of text and showcase the actual award. Lastly, I bolded key words around the reasons behind the award, and the purpose of the event. Highlighting the fact that it is also a fundraising gala was very important to clarify that further galas are supported by the success of this year’s event. Overall my changes were made to increase readers understanding of the event and increase their likelihood of attendance through images and description.
